You don’t need to be passionate about your blog to monetize it

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Something i keep seeing on blogging tip lists is this: Be passionate about your subject. It’s also an idea that’s completely ridiculous. You don’t need to be passionate about something to blog about it, you don’t even need to like it. All you need is enough knowledge on the subject to keep a regular posting schedule, and enough drive to go through the process of building a blog from zero.

When you’re monetizing a blog, treat the process like it’s work. All those hours spent promoting and optimizing for search engines might be better spent playing a game, but really, it wouldn’t be called work if it was fun to do.

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