IZEA (PayPerPost et-al) launches RealRank, plans to compete with Google Pagerank

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IZEASeems like IZEA, the company behind PayPerPost, will be using their own devised RealRank to value blogs from now, instead of PageRank. On the IZEA blog they posted a getting started with RealRank article which explains the basics. The RealRank system is supposed to compete directly with Google PageRank for valuing blogs for advertising purposes. Today they took the next step and announced that they have moved blog valuation in PayPerPost (their most succesful service) into the RealRank system.

The RealRank system values blogs on three areas:
70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day

One of the downsides is that you pretty much give up your statistics to IZEA as the RR system requires you to install a plugin to actually get a rank, and the plugin sends data about your visitors back to IZEA. How big of a splash IZEA will make remains to be seen, it depends on how many bloggers and webmasters will adopt the new system.

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