How much does it cost to advertise on a blog?
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Ever wonder how much it actually costs to advertise on a blog? This is how much some of the top bloggers charge for promotion on their sites, as well as some services you can use to market your products on blogs.
Tutorial Blog
300.000 unique visitors per month
Alexa Rank: 18699
PageRank: 5
6.000 RSS readers
Tutorial Blog runs two kinds of ads, 5 200×90 pixels images on the sidebar for $300 a month, and text ads below that for $100 a month. Source.
John Chow
200.000 unique visitors per month
Alexa: 2377
Pagerank: 5
Almost 10.000 RSS readers
John Chow sells multiple ads on his blog, spread between the main page, posts and rss.
468×60 pixels top banner sells for $1000 a month
300×250 Embedded Ads: In most recent posts on main page, RSS and all single posts for $500 a month.
125×125 Button Sponsorship x 8: $500 each
Product review posts: $400 a post.
Feature Site Sponsorship: $240 per month (two months minimum)
Post Level Text Ads via text link ads
RSS Text Ad Sponsorship: $200 USD.
Source
The Deck: (A list Apart, 37 signals, Veerle’s Blog, and many more)
Pagerank: Upwards to page rank 8 for some
The Deck is a partnership of many influential bloggers. Only a single ad is shown in every page on the network. 18 ad sports are sold each month, which translates to 5.55% of page views across the network to display your ad. 120×90 pixels and up to 75 characters of text for $5500 per month. Additionally, advertisers can buy a “day of impressions” at $3100 per day. Source
Shoemoney
200.000 unique visitors a month
Pagerank: 6
Alexa Rank: 2564
Over 11.000 RSS subscribers
Shoemoney has 5 advertising areas on his blog.
5 rotating 468×60px banners: $950 per month, per spot.
Exclusive Featured Sponsor static 120×600px: $3850 per month (featured sponsor)
Sidebar: $350-1500 per month per spot depending on size.
The Launcher spot: Rates for this spot start at $2950 per month
Source with image map of ad positions
Text-link-ads.com is a marketplace for bloggers to sell ad spots on their web sites. You choose to display ads on specific posts or site-wide and advertisers can buy these spots on a monthly basis. The TLA staff chooses the ad price for each spot based on backlinks, traffic, Google page rank and other values.
There are thousands of blogs available to advertise on, and prices start from $5.00 upwards thousands of dollars per month.
Review Me, Pay Per Post and similar services
Using these services advertisers can both place opportunities for bloggers to review their products, or view listings of bloggers willing to review products for a payment. These reviews have the benefit of being posted as normal posts on the blog chronology, not as ads, defeating banner blindness on most users.
October 10th, 2007 at 7:13 am
It will be interesting to see how all of this is affected by google’s stance on selling text links.
October 11th, 2007 at 12:21 am
It depends on how advertisers use text links. The obvious solution by text-link-ads.com would be to add nofollow tags to all their sold links but doing this will immediately drive away advertisers that buy the links for the pagerank juice and not the traffic.