Ad placement weight on blogs - how advertisers see your site
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Pixel real estate on blogs has become a hot commodity. If you’re going to sell ad space on your site directly to advertisers or through a link broker service, knowing how important each part of your site is to advertisers means that you can negotiate better prices and better deals.
Bellow is a basic website blueprint with the most important areas highlighted, and the options you can have for each website area.
Why give so much weight to RSS subscribers?
RSS has emerged as an amazing technology to keep readers updated without having to check your site for updates. Subscribers are generaly less than viewers but RSS ads have the advantage of being highly targeted to their niche. Both TLA and Google (feedburner) are putting a lot of weight in RSS.
How did i research this?
A combination of different tools as well as experience with ad placement. Text Link Ads has an automated calculator you can use to get some rough numbers on how much link ads on your blog will fetch based on position. Shoemoney has an ad placement blueprint with prices. Even Google has their say on the best spot for ad placement is.
October 30th, 2007 at 7:01 am
Do you think the weightings are the same for using Google Adsense? Thanks.
October 30th, 2007 at 7:15 am
I’d say as far as position importance goes then yes AdSense will perform better in areas with more weight. My only problem with AdSense in this kind of measurement is that many users have developed banner blindness with adsense blocks after seeing so many of them. Sidebar vertical blocks is the first type that comes to mind that i will automatically ignore in most sites.
October 31st, 2007 at 5:55 am
Good post, I agree on the RSS weightings, it is getting more and more important
February 13th, 2008 at 6:40 pm
Wow, you really did your homework with this one. Much more infromative than the google heatmap. Maybe I should finally turn on FeedBurner ads.